I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
7 things your popup should say
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Getting website visitors to subscribe is harder than ever. While everyone’s tweaking popup colors and timing triggers, the real conversion problem is usually hiding in the copy itself. Most popup copy is missing 7 specific elements that actually make someone want to subscribe. Most brands don’t even realize what’s missing. I put together a quick checklist that shows you exactly which elements your popup is missing and how to add them today. Here’s what’s inside:
Run the 7-element popup copy checklist →Totally free. No sign-up required. This is for you if you have decent traffic but low signups, and you want to fix your popup copy without starting from scratch. Until next time, see ya! Gannon P.S. Once your copy covers all 7 elements, the next question is whether the rest of your popup is pulling its weight. The 15-Minute Popup Audit Kit scores your entire popup across 86 points in 7 categories. Free, no opt-in required. Grab the full Audit Kit → |
DTC Popup Fixes
I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
Most brands that say education doesn't convert have never actually run the test. They looked at a discount popup's opt-in rate, imagined what an educational one might do, and decided against it. That's not data. That's an ill-informed guesstimate. This week I want to break down the 3 most common mistakes brands make when they rule out education without ever testing it: Comparing warm traffic to cold traffic and calling it a fair fight Judging the test after one send instead of one full sales...
I've got a Skylight Calendar mounted by my fridge, syncing five different iCloud calendars into one screen my whole family checks every day. So when their popup only scored 46 out of 86 — a 53% — one weak spot surprised me most. Nordberg Family Skylight Calendar Today, you get the 46/86 score, the 3 categories costing Skylight the most subscribers, and the fixed popup I'd ship instead. If you want to run your popup through the same 7 categories, you can get your popup's real score for free....
Your subscriber count is the least useful number in your email dashboard. Most DTC founders chase list size because it feels like progress. A bigger number looks better in a board deck. But list size and revenue don’t move together the way founders assume they do. A popup promises 10% off, the list grows quickly, and six months later opens are down, redemptions only happen on discount codes, and the “growth” cost real margin on every single email send. Somewhere between 10 and 30 percent of...