I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
I made this for you (worksheet inside)
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Most brands can describe their product down to the last spec. Almost none can explain what their best customer needed to believe before they hit "buy." That gap is exactly where a good educational offer gets built — and exactly where most people get stuck. If you're trying to replace your discount popup with something smarter but don't know what to actually teach, that's the problem this solves. Even if you've already tried tweaking your popup and nothing moved. I built the "What Are You Actually Selling?" Worksheet to walk you through it. Totally free, no sign up required. There are 3 parts, six questions, and takes about 15–20 minutes if you know your customer well:
By the time you hit Part 3, you'll have the outline for your own educational email course. Not a vague idea of one. An actual outline. Grab the "What Are You Actually Selling?" Worksheet here →Until next time, see ya! — Gannon P.S. Reply with your course title once you've got one. I’d love to see what you came up with. |
DTC Popup Fixes
I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
Spinning a wheel doesn't make a 15% off popup feel like a bigger deal. Ulanzi is ranked #1 by sales volume in photography accessories worldwide, selling everything from $22 selfie sticks to $400 travel tripods. They also publish sharp educational content on desk layouts and gimbal-to-tripod workflows, none of which shows up in the popup greeting every visitor. So today, you get the popup score, the 3 categories costing them the most subscribers, and the fixed popup I'd run instead. Here's...
A troubleshooting guide sells harder than a discount. Most DTC tech accessory brands only think about support after something breaks. A customer's charging cable stops working, they email support, they wait two days for a reply, and the whole thing feels like a fight instead of a fix. That's the same customer you spent money acquiring, now sitting in your support queue instead of your review section. A discount got them in the door. Nothing got them through the first hiccup. Build the...
Most brands that say education doesn't convert have never actually run the test. They looked at a discount popup's opt-in rate, imagined what an educational one might do, and decided against it. That's not data. That's an ill-informed guesstimate. This week I want to break down the 3 most common mistakes brands make when they rule out education without ever testing it: Comparing warm traffic to cold traffic and calling it a fair fight Judging the test after one send instead of one full sales...