Spinning a wheel doesn't make a 15% off popup feel like a bigger deal.

​Ulanzi is ranked #1 by sales volume in photography accessories worldwide, selling everything from $22 selfie sticks to $400 travel tripods. They also publish sharp educational content on desk layouts and gimbal-to-tripod workflows, none of which shows up in the popup greeting every visitor.

So today, you get the popup score, the 3 categories costing them the most subscribers, and the fixed popup I'd run instead.

Here's what the popup looks like right now:

After running their popup through my 15-Minute Popup Audit Kit, Ulanzi scored 39/86 points across all 7 categories.

That's a 45% and 3 of those categories account for most of the lost points. Those are the ones worth fixing first.

Here's the breakdown and the 3 biggest fixes.

But first, what Ulanzi gets right

• One clear CTA. "Spin It" is the only button on the entire popup, so nothing competes for the click.
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• A real wait before the ask. The popup holds off 30 seconds instead of hitting visitors the moment the page loads.
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• On-brand colors. The navy and red match Ulanzi's own logo, so the popup doesn't feel like a bolted-on template.

These are real strengths. The fixes below build on them.

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Problem 1: The offer is a mechanic, not a message (a spin wheel still doesn't say what you get)

Score: 4/15 points

"Spin & Unlock Your Discount!" is short and clean, five words with nothing wasted up top.

But it never promises anything specific. A visitor reading about the LC60 flash sees the exact same wheel as someone browsing a $400 tripod. Six prize segments and not one of them tells a visitor why Ulanzi's gear is worth full price.

That's the gap a real offer closes.

Here's how I'd fix it

Swap the wheel for the Phone Filmmaking Starter Guide, a 5-day course that fixes shaky footage, bad lighting, and audio nobody can hear.

A first-time phone shooter reads that headline and knows exactly what they're getting before they click anything. And it builds a list of people trying to fix a problem Ulanzi's products actually solve, not people chasing whichever percentage lands on the wheel.

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Problem 2: The copy explains the game, not the benefit (visitors never learn what they're actually getting)

Score: 3/12 points

The copy is plain, no jargon, no performance.

But "enter your email to spin the wheel" explains the mechanic, not the outcome. It never explains what a visitor actually gets. Six segments promise a discount somewhere between 10% and 50%, and the copy never explains the odds.

That vagueness is exactly what a specific course fixes.

Here's how I'd fix it

Replace the mechanic copy with a benefit statement. "You'll get the exact mount and lighting setup that stops your videos from looking amateur" tells a visitor precisely what changes after 5 days, no spinning required.

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Problem 3: Mobile gets desktop's leftovers (same trigger, same fields, same friction)

Score: 5/15 points

The popup looks sharp on mobile, with readable text and a tappable button.

But it fires on the same trigger as desktop, 30 seconds or the first scroll, whichever happens first. Most visitors start scrolling within a few seconds of landing, so that scroll trigger quietly cancels out the patience built into the wait. The form also asks for a phone number, with a marketing text checkbox already checked before anyone taps a single field.

Mobile needs its own trigger logic instead of whatever is left over from desktop.

Here's how I'd fix it

Give mobile its own scroll-depth trigger, something like 50%, so it separates from desktop's time-based rule. Drop the phone number field for the free email course entirely. Email is the only thing the Phone Filmmaking Starter Guide needs, so asking for more here is friction with no payoff for the visitor.

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Here's my fixed popup

Fixed headline: Fix your shaky phone footage in 5 days

Fixed offer: The Phone Filmmaking Starter Guide walks you through 5 days of fixing shaky footage, bad lighting, and audio nobody can hear. You'll get the exact mount and lighting setup that stops your videos from looking amateur. (Even if you've already got 10,000 followers and think your setup is fine.)

Fixed CTA button: Start the crash course

Here's the before and after

A spin wheel is fun for exactly one click. A course that fixes someone's footage stays useful for five days, and every video that follows.

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Three things to take from this

Three lessons here apply far beyond Ulanzi's popup.

1. A specific offer beats a mechanic every time. A wheel, a countdown, or a scratch card can't fix a headline that never says what a visitor gets.
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2. Lead with the outcome. Copy that explains the mechanic instead of the benefit leaves visitors guessing what they actually get.
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3. Only ask for what the offer needs. A free course needs an email, not a phone number and a pre-checked text opt-in.

Lead with expertise, not a wheel spin.

Until next time, see ya!

Gannon

P.S. Would you hand over your phone number for a shot at 50% off? Reply yes or no.