This week, I was excited to check out one of my new favorite keyboard brands. As a big workspace nerd, Naya made an amazing website!

A quick look at their modular keyboards turned into a 90-minute deep dive. As always, I did a breakdown of their discount-focused popup strategy.

Here’s what kills their conversions—and probably yours too.

My goal is to help you turn website traffic into cash through email lists that convert without discount bribing.

Let’s checkout Naya’s popup:

Why Naya caught my attention

Naya makes modular ergonomic keyboards for digital creators and programmers.

Founded in 2022 by three friends from University of Groningen, they've built strong buzz in the tech world.

Their keyboards range from $429-$700+, positioning them in the premium space.

The problem is, their high-quality product doesn’t match their simple discount popup strategy.

Let's break down 5 core components of their popup:

1. Headline effectiveness and offer strategy

Here's what they're doing well: Their "Unlock a discount!" headline is clear and direct.

Here's what they could do better: This discount headline feels desperate for a $500+ keyboard brand. It encourages customers to wait for sales.

Here's how I'd fix it: Replace with outcome-focused offer like "Upgrading your computing setup?" that leads with education about avoiding costly mistakes.

2. User flow and timing

Here's what they're doing well: They capture visitors before they leave the site. Simple enough.

Here's what they could do better: They're asking people to answer 4 detailed survey questions before they can get the discount, which creates massive friction and kills conversions.

Here's how I'd fix it: Flip the order by capturing email first with a simple, high-value educational offer. Then ask the segmentation questions after they're subscribed.

3. Call-to-action button

Here's what they're doing well: Their "Submit" button on the last survey screen is simple and doesn't confuse users.

Here's what they could do better: "Submit" feels bland and doesn't spark any excitement about the benefits of signing up.

Here's how I'd fix it: Change to "Grab The Pro Workflow Accelerator" to match the educational offer.

4. Close/exit options

Here's what they're doing well: They have a clear X button to close the popup.

Here's what they could do better: It's an all-or-nothing approach where visitors get nothing if they're not ready to commit right now.

Here's how I'd fix it: Add a soft close option like "Maybe later" that captures just an email for lighter engagement.

5. Product photography

Here's what they're doing well: Their blurred keyboard images in the background look premium and match their brand quality.

Here's what they could do better: Their product photos are so blurred that visitors can't see what makes their modular keyboards worth $500+.

Here's how I'd fix it: Use clearer product shots. Highlight the unique modular parts that explain the higher price.

Here's my fixed popup:

Let’s look at each piece of the popup to make it easy for you to see the fixes:

Fixed headline: Upgrading your computing setup?

Fixed offer: Avoid these 5 mistakes that lead to chronic wrist pain, 40+ daily mouse interruptions, and thousands of lost productivity hours (even if you think your current keyboard works fine)

Fixed CTA button: Grab The Pro Workflow Accelerator

See the difference?

And here's a before-and-after view:

Naya's popup has a solid foundation—clear design, works great across devices, and captures emails.

But they're making the classic mistake of leading with discounts instead of value.

Here's what's hurting their conversions:

• Generic discount headline that cheapens their premium brand

• Weak "Submit" button that creates zero excitement

• 4-question survey before email capture creates massive friction

• All-or-nothing close strategy that loses potential customers

These are all easy fixes that could boost their popup conversion rate by 40-60%.

Quick tips

→ Stop cheapening premium products: Replace discount headlines with educational value offers

→ Match your button to your promise: If you offer an email course, your button should say "Get The Pro Workflow Accelerator"

→ Give people breathing room: Delay your popup so visitors can explore first

Which brand should I analyze next?

I'm always on the lookout for tech companies using creative popups and email strategies.

Hit reply and let me know.

Until next time, see ya!

Gannon

P.S. Want to see YOUR popup get the same treatment? Book a free 30-minute strategy call with me—I'll show you exactly what's broken and how to fix it.