​Naya makes some of the most thoughtfully engineered keyboards I’ve seen in a long time — and then greets every new visitor with a discount popup that would feel generic on a $30 phone case.

Naya launched in 2022 and builds modular ergonomic keyboards for programmers and digital creators. Their products run $429 to $700+. The design quality is obvious the second you land on their site. The problem is their popup communicates nothing about why these keyboards are worth $500.

Instead of leading with what makes Naya different, the popup leads with “Unlock a discount!” — and then asks visitors to answer four survey questions before they can even get to the email field. That’s a lot of friction before the payoff, and it cheapens the brand in the process.

I ran their popup through my 15-Minute Popup Audit Kit and scored it across all 7 conversion categories.

It came in at 41/86 — that’s 48%.

Four categories account for the bulk of the lost points, and they’re all fixable.

Here’s the breakdown.

Problem 1: The headline leads with a discount on a $500+ keyboard

Score: 4/15 points

The popup headline is short and readable — “Unlock a discount!” clears the 10-word limit easily. That’s where the good news ends.

For a brand selling $500 keyboards, a discount headline is a bad first impression. It tells the visitor the price isn’t real. It attracts the subscribers most likely to wait for a sale rather than buy at full price.

And for a considered purchase like this one, a 10% discount probably isn’t what’s standing between a visitor and a conversion anyway.

Here’s how I’d fix it

Replace the discount offer with an educational one.

Something like: “Upgrading your computing setup?” — then pair it with an EEC called The Ergonomic Setup Playbook: a 5-day email course covering the setup mistakes that cause wrist pain, slow typing speed, and daily workflow interruptions (even if you’ve already switched to a standing desk).

That offer attracts a visitor who’s actively researching, not one who’s bargain hunting.

Problem 2: The popup fires before the visitor has seen anything

Score: 2/12 points

The popup fires within 5 seconds of page load, on both desktop and mobile, with no behavioral trigger. A visitor who just typed in the URL hasn’t had time to read a single product description.

Interrupting someone 5 seconds in isn’t capturing intent — it’s guessing. The visitors most worth converting are the ones who’ve already spent a few minutes on the site, clicked into a product, maybe compared two models.

Those are the people who should see the popup.

Right now, the timer fires the same for everyone.

Here’s how I’d fix it

Set the desktop trigger to 45–60 seconds or after a visitor has scrolled 50% of a product page.

For mobile, tie it to a scroll depth trigger rather than a time trigger — mobile users move faster and a timed popup on mobile almost always feels like an interruption.

Behavioral triggers tell you something about intent.

A 5-second timer tells you nothing.

Problem 3: The popup asks 4 questions before capturing the email

Score: 3/12 points

The survey answer options themselves are actually well-written. “I experience discomfort or pain,” “My input speed is too slow,” “My workstation is not portable” — these are real problems a Naya customer would recognize. The segmentation logic behind this is smart.

The execution is backwards.

Right now, Naya asks a new visitor to answer four detailed questions about their workflow before they’ve given anything in return.

There’s no offer on screen yet.

No reason to engage.

From the visitor’s perspective, the popup just opened and immediately started asking for information.

Here’s how I’d fix it

Flip the order.

Lead with the educational offer and capture the email first. Then, after they’ve subscribed, trigger a follow-up email that asks the segmentation questions — or use Kit’s link trigger system to tag subscribers based on which topic in the first email they clicked.

You get the same segmentation data without the friction upfront.

Problem 4: There’s only one way to close this popup

Score: 4/10 points

The X button is easy to find and large enough to tap on mobile — that part works. The design doesn’t bury the close option or try to trick anyone.

The problem is it’s all-or-nothing.

A visitor who isn’t ready to commit right now clicks X and leaves with nothing. No soft option, no click-outside dismissal, no exit-intent fallback. Naya gets zero from that interaction.

And because there’s no exit-intent trigger, visitors who are actively about to leave the page never see a last-chance offer at all.

Here’s how I’d fix it

Add click-outside dismissal so closing the popup feels frictionless rather than like a decision.

Then add a soft-close option in smaller text below the CTA — something like “Not upgrading right now” — that acknowledges the visitor without shaming them. And set up an exit-intent trigger on desktop that shows a lighter version of the offer when the cursor moves toward the browser bar.

Each of these recovers visitors the current setup loses completely.

Here’s my fixed popup

Fixed headline: Upgrading your computing setup?

Fixed offer: Avoid these 5 mistakes that lead to chronic wrist pain, 40+ daily mouse interruptions, and thousands of lost productivity hours (even if you think your current keyboard works fine)

Fixed CTA button: Grab The Pro Workflow Accelerator

Here’s the before and after

Naya’s popup has a solid design foundation. Clean layout, responsive on mobile, brand-consistent colors. But design quality can’t rescue an offer that undersells the product.

Lead with expertise, not a discount.

Until next time, see ya!

Gannon

P.S. Want to score your own popup before your next traffic spike? The 15-Minute Popup Audit Kit walks you through all 7 conversion categories with an 86-point scoring framework — so you know exactly what to fix first.